BLOOR HOMES, PULLEY LANE

Family-owned, five-star housebuilder, Bloor Homes, is preparing outline proposals for a sustainably located, landscape-led development of high-quality homes and extensive green infrastructure on land north of Pulley Lane to the south of Shrewsbury.

The proposed development would include:

• Approximately 200 high-quality homes, including family homes and properties suitable for down-sizers.
• 20% of the new homes will be provided as affordable housing, providing opportunities for those on lower incomes and first-time buyers to secure a home of their own in the Shrewsbury area.
• More than half of the site area will be provided as attractively landscaped new public open space in a landscape-led approach to development, with the retention of existing trees and the majority of hedgerows, alongside extensive planting of new trees, a community orchard and areas for biodiversity.
• The open space proposals include the creation of Rea Brook Greenway – a proposed outdoor recreation and biodiversity resource that has the potential to act as an extension of the existing Rea Brook Valley Nature Reserve.
• Play areas for children as well as areas for natural play. 
• Vehicular, cycle and pedestrian access directly from Pulley Lane. 
• A network of new publicly accessible walking and cycling routes through the landscaped open spaces. 
• Connectivity to existing public rights of way providing cycle and pedestrian access to surrounding area. 
• A sustainable drainage system (SuDS) to manage surface water and create new habitat areas. 
• Multi-million pound investment to support local infrastructure such as healthcare and education. 

Sustainable homes

The proposed development at Pulley Lane would be a gas-free, with new homes incorporating air source heat pumps, solar panels, uprated insulation and EV charging infrastructure. This will deliver a neighbourhood of Net Zero Carbon-ready homes.

Bloor Homes is a member of the Homes for Nature programme which will see the installation of nesting bricks or boxes in every new home and hedgehog highways between gardens.

Community consultation

Bloor Homes has created this website for members of the community in Meole and Bayston Hill to view the emerging plans and provide feedback.

We would like you to tell us your priorities and aspirations for new homes, open spaces and investment in community services to help shape the outline plans.

Online consultation

You can find out more details about the proposed new neighbourhood here. Once you have had an opportunity to read about the proposals, you can complete a short online feedback form here. You can also view an interactive map showing the proposed masterplan in the local context here.

Public drop-in exhibition

To complement our online consultation, we will also be presenting the information from this website at a consultation drop-in event. This will provide an opportunity for members of the community, including those who have limited access to the internet, to view the proposals, speak to members of the project team, and provide feedback.

The consultation event will take place as follows:

Date: Thursday 27th November 2025
Venue: Meole Brace Peace Memorial Hall, Upper Road, Meole Brace, Shrewsbury SY3 9JP
Time: 2pm – 6pm